The Brazilian experience Research Paper Example | Topics and Well Written Essays - 2500 words

The Brazilian experience - Research Paper Example A business organization must sell products to survive and to grow. The marketing concept states that an organization should try to provide products that satisfy customers’ needs through a coordinated set of activities. Customer satisfaction is the major aim of the marketing concept. An organization has to find out what will satisfy customers, and create satisfying products. The organization must continue to alter, adapt and develop products to keep pace with customers’ changing desires and preferences. The marketing concept stresses the importance of customers and emphasizes that marketing activities begin and end with them.2 (Jobber & Lancaster, p. 15) In the new business environment, the twenty-first century that is, it is essential to determine the new target market and the potential size. Knowing the number of people that the business is targeting as its potential customers is a primary goal of any business. Although the playing field has been significantly widened by the Internet and information technology for business organizations, still the potential market size has to be pinpointed in the planning and initial stages of the business or even when the operation is thoroughly ongoing. By having a website, an organization can have an idea how the customers respond and patronize their products. New web features enable website and customer interaction. Customers post their inquiries, product opinion and complaints living behind their ideas about the company, which in turn provides information for future business plans and strategies. Websites also ask customer preferences and data. These information inputs provide expert knowledge for target market, size and ‘characteristics’ of regular and potential customers. By knowing who their customers are, business people become creative. The company must encourage its workforce to become creative by asking their opinion, suggestions and ideas for improvement and organizational success. The p otential market size and target are important to the real estate business that our organization is planning to implement in the country Brazil. Brazil’s economy is growing fast and there is also a wide playing field. With the help of our website, we can penetrate the areas of the growing middle- and lower-classes of society, and even the rich sector. These different sectors are in need of real estate. Our product – real estate – is still in demand for the growing market. 1.2 Resources The people or employees are an asset to the organization. Commentators suggest that employees or workers are an organization’s greatest asset. They are a part of organizational knowledge and organizations have to invest much on what is called human capital. The 4Ps which is Product, Price, Place, Promotion – and a fifth which is people – are the basis of a marketing strategy employed by most firms for competitive advantage. The marketing mix variables are usual ly considered internal variables which a manager bases his/her decisions. Strategic human resource provides effective management of the staff, retention, and turnover processes, selection of employees that fit with both the organizational strategy and culture, and cost effective utilization of employees. As an outcome, the firm can have an increased performance, enhanced customer and employee satisfaction and shareholder value. Employees of international organizations hav