A Critique of Sir Anthony Hopkins's Oscar winning performance of Essay

A Critique of Sir Anthony Hopkins's Oscar winning performance of Hannibal Lecter in 'The Silence of The Lambs' - Essay Example 3 Hannibal was by all accounts an evil, savage, cannibal and serial killer and yet he became an enthralling, and often sympathetic character.4 The fact that a psychiatrist who murders and then eats his patients could become such a captivating character is puzzling.When Hopkins meets the FBI agent for the first time,I could not help thinking that he while he seemed to be toying with her,he had some degree of respect and suspicion in his interaction with her and Hopkins gave these impressions through body language and inflection.At one point he winked at her as if to share a private joke and at another point,he smiled at her,giving the impression that he had normal feelings.In my opinion, Hopkins brought a very complex character to life in a realistic and convincing way.Lecter was â€Å"psychopathic personality evidenced by his superficial charm,manipulativeness and lack of remorse of empathy for the victims†.For example, when the agent interviewing Lecter mentioned that serial killers usually kept a relic of their victims, Lecter interjected, â€Å"I didn’t† in a matter of fact way. ... After all, Lecter was previously portrayed by actor Brian Cross and introduced him to the screen, it was Hopkins’ Lecter that made the greatest impression and immortalized him.7 Hannibal Lecter was a brutal cannibal and there was nothing sympathetic about the character and it was not intended that Lecter was sympathetic. Lecter is â€Å"revoltingly evil, a characterization brought chillingly to life for millions by Anthony Hopkins† in Silence of the Lamb.8 For example when discussing the murder of a former patient, Lecter denies killing his patient but states without emotion that it was best for him â€Å"as his therapy was going nowhere anyway†. However, Barr explains that Hopkins was brilliant in how he chose to play Lecter.9 Hopkins portrayed an ordinary man who did extraordinary deeds and came across as a man you would not run away from if you happened to come across him on the streets. I observed this in his demeanour as he urged the FBI agent in training to show her credentials and when she did, he urged her to come closer, as if he did not think she should fear a man like him. In other words, Hopkins played Lecter as though, Lecter thought of himself as normal and this brought both sympathy to the character and made him likable and evil all at the same time. One acting technique that Hopkins brought to the character of Lecter was his refusal to judge the character. As Hopkins himself said: †¦As an actor, I can’t judge because moral judgement gets in the way of the characterization. If you start doing that, you end up playing the character like a zombie or a vauderville villain.10 In other words, Hopkins took and inside-out approach to his portrayal of Lecter. He portrayed the character by

The research method

The research method Abstract This article is a summary of the research method, Systematic Review. There are four facet s, a short introduction of the systematic review, including the features, the steps of the methodology, the discussion of some steps , and the conclusion from the above investigation and some vista for the systematic review. Introduction There are several kinds of research methods, and each of them has their own features and function to use to fit their research design. For instance, Pavlovs dog, a classic behavioral experiment, scientist design a situation in the laboratory and try hard to control the varieties to find the answer of the hypothesis. However, in some conditions, experimental design ways may not so appropriate in using to the program, for example, if the research is aimed to collation the finds of others study outcomes, tried to find an answer that is adaptive to every arguments, then systematic review method will be a good choice to select. Systematic review method, which aims to combine, compares, or did a synthesis to the research outcomes. There are two reasons to use the method, one is that the limitation of traditional review, and the other is the added power brought by the synthesis of multiple studies. Its different from the review, which is try to combine two or more researches in a given topic, as it comes to systematic review, its more specific, detailing, structural under the topic. Otherwise, meta-analysis method is also used in systematic review study sometimes, but its just a part of the method, or a kind of skills, they are not the same affair, compared to meta-analysis, systematic review content qualitative and quantitative outcomes. Instead, meta-analysis research is a specific statistical strategy to assess the review outcomes. Its useful that systematic reviews has some advantages and surmount some restriction in some way, just like, there are some limitations in traditional review, for instance, the narrative reviews may just describe the literatures but not so strategy and structural, SR can improve the power of the question through the evidences from the studies, and it can summaries the available information in a more structural way. Method According to the Handoll and Smiths collection of the systematic review, they point out the process which is general guideline to analysis this research method, title, protocol, sources, search strategy, scope and filtering the literature, collecting and extracting the data, assessing the quality of studies, meta-analysis, presentation, discussing the review findings, and drawing the conclusion. First, the title, its necessary that a specific and clear definition of topic or question to process systematic review. Clear definition can not only help researchers ensure the worth of the question, but also avoid the duplication and checking the realistic and achievable, If the propose is specific and explicit, the strategy of the source researching work might be easier than unclear theme. Then, protocol. To let the final outcome achieve the researchers goal in the systematic review method of the research, protocol play an important role in select the literature or references, that is, depending on the researchers need on their studies, to include or exclude what they need or whats the most important to the research, and in the protocol, experiment methods also is a great point in the literature selected, for instance, now the topic is depression and commit suicide, whats the main factor associate these two items?, that is, the methodology in this topic might be trying to find out the references that include the correlative statistic skills or so on to discover the relationship between depression and suicidal behavior. Source, identifying sources will be the next step after formulate the protocol. The main purpose of the systematic review is to help to make a clinical decision base on the evidence resources, so when the researchers consider about the database of the references, maybe some medical databases, like MEDLINE and CINAHL(medical, health, and nursing databases), Cancerlit(subject databases), and Cochrane Library(databases of reviews), and so on. The above-mentioned databases might be helpful when researchers required. There are other ways to search the data pools, through keywords, like the author name whose research theme is fitting of the researchers, or some relative institutions that their job is appropriate to the topic, like if the topic is about the wellbeing of normal life to the women with breast cancer, researcher might can find the refere nce in the local hospital databases or find it from the breast cancer center. Next, search strategy, as there talked before, search strategy rely on a specific topic. When the clear propose shows out, researchers can distinct about what should be included or what should be excluded. Scope and filtering the literature, as researchers define an explicit question, the work of literature selecting become easier. To ensure the domination of the reviews is corrected; reviewers have to define more detail about the topic, like the demography, language, specific intervention and so on. Collecting and extracting the data, followed the question the researchers have, collecting relate articles and thinking about the title, methods of the articles, extracting these items directly. Cochrane Collaboration will be useful when researchers collecting and extracting the data. Next, assessing the quality of studies, after collecting the data, the steps follow it is that reading. To focus on emphasis on the part of the studies that researchers think its suitable for the topic, rea ding the studies play an important role. The articles are chose for increasing the validity of the study conclusion and these resources must relate tightly to the question. However, a checklist must be helpful in assessing the studies, to prevent the situation that some important information missed or ignored. Meta-analysis, to integrate all the data, researchers needs the statistical strategy to comprehensive the literature. As the suggestion from Mulrow, statistical analysis is to increase the power and precision of estimates of treatment effect and exposure risk. There are two points of meta-analysis method has to remember, one is noted if the result of the studies expressed the effect measure, the other is that if the literatures relevant each other to make a meaningful estimate. Presentation the result from meta-analysis processing or the reviews should include some points, like, followed the review questions, the conclusions base on the evidence, and the quality of the evidence. Either the result from meta-analysis, presentation also including reviewed evidence in computer-searchable format. Some figures or comparative tables also can make good help in presenting the outcomes of the studies. Figures or tables will let the reviews clear and structural in the systematic review. Here comes to the final facet of the systematic review, discussing the review findings and drawing conclusion, researchers in the final part have to express their comments and summary of their finding in the whole program, and the limitation of the study or whats the vista of the future research. Discussion The main important question should follow the P.I.C.O. rule, which is, P means population, the question should include the particular participants, it cannot be general. I represents intervention, there must be an independent variable to operate the study, followed the intervention to search the resources. C is the comparison, just like experiment, which also have control group and main concerned group. O means outcome, the title should include the expect from the researchers like the hypothesis, for example, researchers may suppose a situation that after intervention what will happen, like increase some behaviors or decrease the blood pressure after specific coping skill. There is a journal that use the systematic review method, the title is Clinical and cost-effectiveness of new and emerging technologies for localized prostate cancer: a systematic review., the population of this study is the patient with prostate cancer, the intervention is that the new and emerging technologies, t he compare group is the normal people or the patient with the prostate cancer still treated in traditional way, and the outcome is directed by the clinical and cost-effectiveness(S. Hummel, S. Paisley, at al. 2003). When it comes to select the literature that good to the reviewers, the Jadad Scale may be a better way to help researchers in selecting the literatures. There are three questions content in this scoring system, Was the study randomized/appropriate?, Was the study double blind/ appropriate?, Description of attrition rates?, all of the three questions are 5 points scale, the level of the scoring higher the best of the choice, it represent that the literature has the value to use in the study. There is another point of the research have to concern, that is, if the evidences are homogeneity or heterogeneity, homogeneity evidences are going to increase the power of the main question, but the heterogeneity studies will make some problems to the research purpose. There are some useful tools for completing a systematic review, one is the PRISMA, which whole name is Preferred Reporting Items for Systematic Reviews and Meta-Analyses, the PRISMA statement consist of a check list to let the researchers arrive the purpose of their study. The Cochrane Collaboration, the aim of the institution is for the medical evidences based and improving the health care system, and for researchers who want to do systematic reviews. There are introduction of the systematic review and the process of the method, researchers also can consist a group from the institution to do a same topic for collecting the data. Conclusions Systematic review method, as known as overview, is different from traditional review and meta-analysis method. Systematic review is more rigorous and structural to synthesis the studies than narrative review, and compared to meta-analysis, this method includes both qualitative and quantities research styles, but meta-analysis is more concern about the statistical methodological way to combine the data or the studies, in the other hand, meta-analysis research can be isolated but also see it as a part of the systematic review, especially when the research is needed to use the quantities way to proceed the study. Compared to other experimental design, Systematic review method has its own predominance, for example, if it is a long-term plan, like the study of the expression variation of disease from the primary stage to the end with Alzheimers patient, it may take a long time and cost lots of money to do the research, however, if use the systematic review to do the research, there may not so much disburse. Following the program of doing the systematic review, researchers can find that this method can not only produce a structural protocol, but also include all the information that reviewers required. The most important point of the systematic review is the question from the reviewer, as previously mentioned, the P.I.C.O. rule is followed by the researchers to start a research in this method, and as the article release, a specific and distinction question will play an important role in the whole study, because it will effect the direction of the purpose, and the aspect of the literature collecting. As previously presented, there are some institutions for helping researchers doing the systematic review, like the Cochrane Collaboration, based on the purpose of improving the health care system or medical state, providing the resource to the researchers to study, which has evolved to help prepare, maintain, and disseminate the use in systematic review with health relate research. The Campbell Collaboration is also the institution for assisting reviewers in systematic review, the purpose of them is similar with the Cochrane Collaboration, also based on the evidence to clarify what helps or harms. The other similar institution is Joanna Briggs institute, and its also a place for supporting and promoting researchers in systematic review. They are working in the dominant of nursing, medical and allied health researchers, clinicians, academics and quality management. According to the article from Cook at al. in 1997, the future of the method may be improve the researchs quality and the value, presentation formats will more user-friendly for the providers and patients. Make the connection more strongly between systematic reviews outcome and the clinical decisions. Reference Berkeley Systematic Reviews Group. Restricted from http://www.medepi.net/meta/ PRISMA, TRANSPARENT REPORTING of SYSTEMATIC REVIEWS and META-ANALYSES. Restricted from http://www.prisma-statement.org/index.htm THE CAMPBELL COLLABORATION. Restricted from http://www.campbellcollaboration.org/systematic_reviews/index.php The Cochrane Collaboration. Restricted from http://www.cochrane.org/index.htm Critical Review Advisory Group. Introduction to Systematic Reviews. School for Health And Related Research(ScHARR). 1996. Deborah J. Cook, Cynthia D. Mulrow, R. Brian Haynes. Systematic Reviews: Synthesis of Best Evidence FOR clinical Decisions. Annals of Internal Medicine. 126(5), 376-380(1997). H.H.G. Handoll, A.F. Smith. How to perform a systematic review. Current Anaesthesia Critical Care. 15, 227-234(2004). S. Hummel, S. Paisley, A. Morgan at al.. Clinical and cost-effectiveness of new and emerging technologies for early localized prostate cancer: a systematic review, Health Technology Assessment, 7(33)(2003). S. Green. Systematic reviews and meta-analysis. Singapore Med J. 46(6), 270-274(2005).

Willy Lomans American Dream in Arthur Millers Death of a Salesman :: Death of a Salesman

Willy Loman's American Dream  in Arthur Miller's Death of a Salesman    Short Essay One   Ã‚  Ã‚   Arthur Miller’s Death of a Salesman focuses on the American Dream, or at least Willie Loman’s version of it. *Willie is a salesman who is down on his luck. He "bought into" the belief in the American Dream, and much of the hardship in his life was a result. *Many people believe in the American Dream and its role in shaping people’s success. Willy could have been successful, but something went wrong. He raised his sons to believe in the American Dream, and neither of them turned out to be successful either. By the time Willy got to be an old man, his life was in shambles. *One son, Biff, was a hopeless dreamer who wasn’t able to hold on to a job. He could have been successful through an athletic scholarship, but he blew the chance he had to go to school. Happy, the other son, had a job, but was basically all talk, just like Willy. Now near the end of his career as a salesman, Willy realizes his whole life was just a joke, and the hopes he placed in the American Dream were misguided. At the end of the play, his only hope is to leave something for his family, especially for Biff, by taking his own life and leaving his family the insurance money. Through his death, Willy thinks he can achieve success and fulfill his dream. Arthur Miller provides us with a character who is both pathetic and tragic. Willy Loman spent his life chasing a false dream. His failure to live the "true" American Dream was what brought about his own downfall.** Short Essay Two In Miller’s Death of a Salesman, Willy Loman’s warped view of the American Dream caused tragedy in his family because he stressed the importance of popularity over hard work and risk-taking over perserverence. *Willy grew up believing that being "well-liked" was important to becoming a success. He believed that being well-liked could help you charm teachers and open doors in business. *He is proud that the neighborhood boys flock around Biff and respond to Biff’s athletic abilities, and in the same breath scoffs at the nerdy Bernard, who is too focused on school and his studies to be popular. Even though Biff turns out to be a failure as an adult, Willy holds on to the hopes that a business man who Biff met years ago will offer him a terrific job if Biff can be his old likeable self and recapture the confidence and grace he had as a teenager.

Phoenix Jones Character Analysis Essay

They say with age, comes wisdom. They say a tough life will build tough people. That the world, no matter how terrible it may seem or how bad things get, is only what you make of it. This has never been shown more so by Phoenix Jackson from Eudora Welty’s â€Å"A Worn Path†. Encumbered with age and poverty, Phoenix shows fortitude, cleverness, and a child-like view of the world while traveling to the city for medicine. Welty’s love of literature from her mother, and classic writing style with African American characters (Marrs) is clearly displayed in â€Å"A Warn Path†. Eudora Welty, whose life spanned most of the 20th century, represented the world of the deep American South in multiple genres. In stories, novels, and photography, the Pulitzer Prize winner was especially interested in the relationship of place to character. Her art explores the impact of place on the life of the individual depending on race, gender, and economic status, as well as the reverse influence of the individual character on environment, which is exeptionally displayed in â€Å"A Warn Path† (Marrs). In â€Å"A worn path† an elderly african-american woman, named Pheonix Jones, is up against the world on her way to town. Armed with nothing but her cane, she maneuvers through obstactle after obstacle, showing perseverence in the highest fashion through every disincentive that inhibits her journey. As such, her story depicts the Depression in the United States from the vantage point of a victim insufficiently represented in art—though a victim who, like the mythological phoenix her name evokes, resists annihilation, Phoenix transcends the abuse she experiences. This essay will explore Eudora Welty’s character Phoenix Jones’s most exemplary traits. It will shine light on her fortitude, ingenuity, and light hearted view of the world. Provided along with Phoenix’s traits is examples in which she shows each trait, with direct reference to â€Å"A worn path†. Imagine, having every bone in your body weakened with over seventy plus years of aging. You now have the bones of Phoenix Jones. Weakened, she struggles to get to town. Yet, still she keeps trecking over every obstacle thrown at her. This calls to merit her outstanding fortitude. At one point she encounters a barbed wire fence. With barbs glaring at her, hungry to put a halt to her journey, â€Å"There she had to creep and crawl, spreading her knees and stretching her fingers like a baby trying to climb the steps. But she talked loudly to herself: she could not let her dress be torn now, so late in the day, and she could not pay for having her arm or her leg sawed off if she got caught fast where she was. At last she was safe throught the fence and risen up out of the clearing,† (Welty 850). This is a fine example of her phenominal perseverance and fortitude, showing she was not only going to get through, but she refused to let that fence make even a scratch on her dress. And even before that, at the start of her journey, she already had shown her tremendous amount of determination. As she starts out on her journey she exclaims with a fiery attitude â€Å"Out of my way, all you foxes, owls, beetles, jack rabbits, coons and wild animals! Keep out from under theses feet, little bob whites. Keep the big wild hots out of my path. Don’t let none of those come running my direction. I got a long way† (Welty 849-850). This shows that her mind is already set on getting to town and nothing is stopping her. These fine examples show the true, raw determination and fortitude within Pheonix Jones, showing that she may be frail, but she is anything but weak. There are few things that make true â€Å"good character†. Imagination is one of them. No one has better imagination than a child. A child sees the world as something different†¦ something better. Phoenix Jones clearly holds her inner-child within herself after all these years. After traveling a piece she decides to rest. â€Å"Up above her was a tree in a pearly cloud of mistletoe. She did not dare to close her eyes, and when a little boy brought her a plate with a slice of marble cake on it she spoke to him. â€Å"That would be exceptable,† she said† (Welty 850). Her imagination peeking forth, this shows even through her journey, she imagines a little boy giving her a slice of delicious cake, presenting that everything does not have to be serious. A little piece onward, she shows her enlightening imagination running wild again as she runs up on a menacing scarecrow that she gazes at from a distance. â€Å"Ghost,† she said sharply, â€Å"who you be the ghost of? For I have heard of nary death close by. †Ã¢â‚¬ ¦ She found a coat inside that an emtiness, cold as ice. â€Å"You scarecrow† she said†¦ †Dance, old scare crow† she said, â€Å"while I dancing with you. † She kicked her foot over the furrow, and with mouth drawn down, shook her head once or twice in a little strutting way,† (Welty 851). Her fun loving child-like nature is highlighted through this passage, showing that she took a fear, and enlightened it when she found out it was a scarecrow, dancing with it, showing the trophy of imagination and optimism. Welty shows through Pheonix that imagination will never die, and that it is a precious tool to get over any obstacle. Further down the warn path, Phoenix is greeted by a discourteous hunter helping her up after she fell in a ditch in the wake of a nosy dog coming to investigate this strange intruder. This point is where she shows her cleverness and wit. As she is talking to the hunter, â€Å" Without warning, she had seen with her own eyes a flashing nickel fall out of the man’s pocket onto the ground† (Welty 843), and she said nothing. As it continues the hunter runs off and she wittily bent over in his absence and â€Å"The yellow palm of her hand came out from the fold of her apron. Her fingers slid down and along the ground under the piece of money with the grace and care they would have in lifting an egg from under a setting hen†(Welty 843). As he later lies about having money to spare, this presents her wit, as she gained five cents from this brash traveller who has the audacity to later hold a gun to her head as a joke, which does not intimidate her, and only shows once again the fortitude previously stated in the last paragraph. As she gets to her destination, a clinic that she gets medicine from, she meets an attendant when she first walks in. She came to claim a bottle of medicine through charity for her grandson, which may just be a guise to get free medication, which in itself is a example of clever planning, the example I am using is of her interaction with the attendant. â€Å"It’s Christmas time, Grandma,† said the attendant. â€Å"Could I give you a few pennies out of my purse? † â€Å"Five pennies is a nickel,† said Phoenix stiffly† â€Å"Here’s a nickel,† said the attendant† (Welty 856). She persuades the attendant to give her a nickel, which in total gives her a dime, showing her witty resourcefulness. Whether she uses this ten cent for her grandson a windmill, or something else she wishes to buy, her adept skill and dexterity is presented as she uses wit and expierence to claim these precious boons. Pheonix Jones is a woman of many traits. From her perseverance to her sly inginuity, she uses all her characteristics to get through â€Å"A Warn Path†. She shows her child like perception in a way that eases the burdon of travelling. To the hills and back again seven times fold, her fortitude and will is an object of pure sovereinty over obstacles in her way and in her head. And with just a little bit of quick thinking and bamboozlement she was able to obtain a secondary reward from her journey, a skill that comes in handy throughout her life. Pheonix Jones is a pure, text book definition of strong.

Eharmnoy Case Study

Introduction eHarmony is an online personal site targeted marriage-minded individuals and offered a unique product, which combined an extensive relationship questionnaire, a patented matching system and a guided communication system. â€Å"eHarmony made its mark in the online dating landscape by establishing its brand as the site for the serious relationship seeker, particularly women†(Gabby). eHarmony is a well established company that â€Å"launched in August 2000 with $3 million in funding and grew into a rumored $100 Million, highly profitable company in less than 5 years†(Gabby). Harmony is one of the first dating sites to succeed in providing good matches. Situational Analysis eHarmony’s existing customers are online users are both men and women that range from the age groups of 18 all the way up to 87, but the fastest growing group right now is men and women ages 35-55. Another fact of Internet data is that regardless of gender, age, or race the majority o f serious Internet daters earn at least 50K per year†(Profilehelper. com). eHarmony is a safe and easy way to date without having to go out. Harmony is an excellent way to explore ones options with an unlimited amount of choices. eHarmony’s competitors are the do yourself site which are, Yahoo! the personals and Match. com. Other competitors consist of Match. com, Chemistry, heterosexual sites, African American sites, faith-based sites and online social networks that are a threat to eHarmony such as Facebook, and MySpace. Consumers of eHarmony look for a site that bases upon personality rather than how an individual looks. eHarmony chooses the perfect match based upon personality traits, which is why consumers truly enjoy this site.The economic conditions that eHarmony faces during these hard economic times is that consumers have to pay a fee to become a member. The fee makes it harder for consumers who are not doing very well during the recession. SWOT |Strengths: |Opp ortunities: | |Memberships |Gay and Lesbian market | |Patent ompatibility test |Divorce | |Advertising formulas |Casual daters | |Guided communications |Global Expansion | | | | | | | | | | |Weaknesses: |Threats: | |Doesn’t offer gay and lesbian services |Online social networks | |eHarmony only operates in the US |Competition | |Lengthy Questionnaire |Free dating services | | | | | | | Strengths Harmony has much strength in its business that are necessary for its success. eHarmony charges a fee to become a member because of their success rate of achieving long-term relationships. There has been an increase in the number of paying members, because eHarmony is confident in recommending matches that result in a high level of marital satisfaction. The compatibilities test, is used to match individuals, based on their personality types. The questionnaire has 250 questions, which takes about 45 minutes to complete. Even though the questionnaire is a lengthy process more tha n 14 million people have completed it in the first seven years of eHarmony’s existence. Harmony’s advertising formula was successful because eHarmony was one for the few companies that made off line marketing work and pay for itself. Guided communication is the questionnaire that is done before the matches can communicate directly. This is a strength because it determines if the individuals are a true match for one another. Weaknesses EHarmony’s weaknesses are that it does not offer its single matching services to women seeking women or men seeking men. Giving eHarmony limited resources and the small size of the same sex market the company did not believe it was necessary to enter the market place. Another weakness that eHarmony has is that it does not market in other countries but the US.If eHarmony does not expand to new geographic areas, it could find that its competitors would already take its target segment. Lastly, the personality profile has been abbrevia te from 450 to 250 questions, which takes about 45 minutes to complete. It has been stated in the case study, that men are less likely to complete the questionnaire after starting. This is a weakness because they are ultimately losing costumers from the time consuming questionnaire. Opportunities eHarmony's opportunities are that they have the ability to enter into the gay and lesbian market which is one of the largest niche markets. This market attracts about one tenth  of the Internet traffic of the heterosexual personal sites.With the divorce rate being extremely high, this has led to the older individuals searching for a new soul mate. eHarmony makes it easier for singles to find dates, by saving time since eHarmony does the picking for  the  consumers. eHarmony could create a competitive advantage, by broaden their customer base, and including more casual daters. There are many people interested in casual dating who could benefit from eHarmony’s matching compatibil ities. Even though global expansion has been stated as a weakness we also believe it is an opportunity. Threats Large online social networks such as Facebook and Twitter attract customers though the process of friends encouraging friends to join.This website provide personal information, which persuaded other to talk to one another and potentially date. Online social networks are also attractive to people who are in a long term relationship, and could not join a dating site without jeopardizing their current relationships. With Match being its biggest competitor customer have, a difficult time differentiating between the two. Chemistry one of Match’s sister companies is another competitor that companies that it does not know why eHarmony rejects people. The free dating service has, become an enormous threat to eHarmony because consumers claim that making people pay to join a dating site served as a serious barrier  that  separates  individuals.Assumptions The missing in formation that we believe is not in the case is the following, 1. If the lesbian and gay market where in eHarmony would it affect its current customers. 2. What is the main reason why they don’t have same sex pairing 3. What is holding eHarmony back from expanding overseas. Statement of the Problem The main problem that eHarmony faces is that they only focus on matching men with women and do not focus on same sex paring. According to the Independent Gay Forum, â€Å" A team at the Harvard school of public health reported that 6. 2 percent of men and 3. 6 percent of women reported same sex-partner in the pervious five years.These statistics are extremely high, and it would be in the best interest of eHarmony to focus on this market as well as straight individuals. Alternatives/ Recommendation The statement of problem that could have been avoided by eHarmony is to have a gay and lesbian section. This would attract this market to their website, but they will also still focus on promoting to matching women and men. This website will guarantee a compatible partner whom shares similar backgrounds, goals, values and beliefs among many other valuable characteristic. Implementation eHarmony will implement a gay and lesbian section to their website that guarantees a long lasting relationship. It will use the same format of questionnaires and personality test that eHarmony uses now. This site will lso implement success stories, privacy policy and safety tips to ensure that this is what they truly are looking for. This site will focus on this market segment with out gays and lesbians feeling as if they are being segregated. Control/Evaluation To ensure that eHarmony is achieving what they set out to accomplish they will establish actions to support their goals. eHarmony’s goal is to create a marketing strategy by launching a campaign that focuses on gay and lesbians, to attract them towards the new and upcoming website of eHarmony. By creating awareness tow ards this market, this would increase positive word of mouth, as well new memberships for eHarmony. Harmony will also create a strong bond with these customers to understand their wants and needs. Works Cited Gabby, Nisan. â€Å" » EHarmony Case Study: Offline Advertising the Key to Scale – Startup Review Blog. † Startup Review Blog – Analyzing Web Success. 07 Dec. 2006. Web. 27 Nov. 2011. . Online Dating Profile Writing Help | Online Dating Profile Experts | Profile Helper. com. 2 Jan. 2006. Web. 27 Nov. 2011. . Varnell, Paul. â€Å"More Gays than Lesbians — IGF Culture Watch. † IGF Culture Watch — Forging a Gay Mainstream. 30 Nov. 1999. Web. 27 Nov. 2011. . Warren, Neil C. EHarmony #1 Trusted Singles Online Dating Site – More than Personals. 28 Mar. 2001. Web. 27 Nov. 2011. .